Multiple mechanisms can play a role in any given situation, and these mechanisms are often interrelated. This, in turn, can make people more likely to believe that those statements are true. Essentially, rhyming can make people more likely to repeat statements, for example because those statements are more catchy and appealing, which can lead people to become more familiar with those statements, through increased exposure to them. Rhyming can increase the familiarity of statements.This ties into the concepts of the fluency heuristic and the availability heuristic, which make people more likely to rely on information that is easy for them to process and bring to mind. Essentially, rhyming can make statements easier for people to process, which can also make people more likely to believe them, and can make people assign more value to the information that they contain. Rhyming can improve the fluency of statements.(The name of this heuristic is a reference to a famous line written by poet John Keats: “Beauty is truth, truth beauty”, in his poem “ Ode on a Grecian Urn“.) This is associated with the Keats heuristic, which is a mental shortcut that leads people to base their judgment of the truthfulness or accuracy of a statement on its aesthetic qualities. Essentially, rhyming can make statements sound more beautiful to people, which can make people more likely to believe those statements. Rhyming can improve the aesthetics of statements.The rhyme-as-reason effect can be attributed to several connected cognitive mechanisms: Psychology and causes of the rhyme-as-reason effect Similarly, rhyming is often used in advertising, since slogans that contain rhymes are generally perceived as more trustworthy convincing, likable, original, and memorable than slogans that don’t contain a rhyme. Simpson, whose lawyer (Johnnie Cochran) told members of the jury “if it doesn’t fit, you must acquit”, in reference to the gloves allegedly used by Simpson during a murder. For example, rhyming was used as part of a rhetorical legal technique in the infamous trial of O. Red sky in morning, sailor’s warning.”įurthermore, the influence of the rhyme-as-reason effect can be observed in many other types of contexts. In addition, the benefits of the rhyme-as-reason effect also mean that many other traditional aphorisms contain rhymes. What sobriety conceals, alcohol unmasks.What sobriety obscures, alcohol reveals.What sobriety conceals, alcohol reveals.Caution and measure will win you riches.Caution and restraint will win you treasure.Caution and measure will win you treasure.Those who are poor by condition are rich in desire.Those who are poor by circumstance are rich in ambition.Those who are poor by condition are rich in ambition.The following are examples of aphorisms where the rhyme-as-reason effect plays a role, since people rate them as more accurate when they contain a rhyme compared to when they do not: ![]() Responding to the rhyme-as-reason effect.Psychology and causes of the rhyme-as-reason effect.As such, in the following article you will learn more about this effect, and see how you can use it yourself, as well as how you can deal with its use by others. The rhyme-as-reason effect is important to understand, since you can use it to craft messages that are more persuasive, and since accounting for its use by others can help you assess information in a more rational way. These effects can apply to various types of statements, such as aphorisms, educational mnemonics devices, and advertising slogans. ![]() For example, people generally perceive the statement “woes unite foes” as more accurate than the statements “woes unite enemies” and “misfortunes unite foes”- even though they all mean roughly the same thing-because only the first statement contains a rhyme (i.e., the words “woes” and “foes” end with the same sound).įurthermore, rhyming can also influence people in associated ways beyond making them trust statements, for example by making them more likely to like, remember, and repeat statements. The rhyme-as-reason effect is a cognitive bias that makes people more likely to believe statements that contain a rhyme, compared to statements that don’t.
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